The data you can get ... is so amazingly rich ... to think, companies charge for a fraction of the data - and vast portions of it are bots, trash and likely just bad programming - its really hard to tell or trust what I was seeing ... as it slowly stopped working and went away ... and never came back.
If you've not used google analytics and adsense; you'll be pleased with just how much you can see and do, and not get charged a thing for any of it.
This also gives you some insight into how much they really know, and how much they really keep track of, about billions more things... than just the thousands of things happenings day to day on mine.
If I can at least view my parasite as a symbiote - I can rationalize continuing to do the one thing I know I'm good at.
By using other free google tools; like google sites or more specific things like their classroom ; there's a lot of templates laying around - and if you're not happy - you can go further and use another company; I enjoyed pairing squarespace and shopify.
Starting with google and moving outward ... to squarespace... and further to shopify if that is your need... all of these sites give you administrative tools to link into one another without knowing how to program.
This is my recollection; and I have no reason to think its wrong - I remember managing vast amounts of connections - and it was supported natively (without programming).
That said - the ability to put programming into these solutions is outrageously large - you can get things other people and companies have made, you can have people make them for you, or you can make them yourself.
Do not let yourself get bound up into paying for a bunch of things you do not need - because the further down that road you go - the more it traps you there... if you have long term goals to know things about which I speak; I suggest I am providing a logically easy path... with no initial programming knowledge required.
You can learn slowly, case by case, over as much time as you like.
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