Google Blogger: https://www.blogger.com/
Google Analytics: https://analytics.google.com/
Google Adsense: https://www.google.com/adsense
Google Sites: https://sites.google.com/
Google Domains: https://domains.google.com/ to become managed by https://www.squarespace.com/
My Google Blog: https://www.assassinatekeene.org/
My Google Site: https://www.keenedom.com/
Shopify can connect to your squarespace site: https://www.shopify.com/
So you can see there is already a marriage of convenience happening between google and squarespace (a company I used previously with shopify). Of all of these tools and resources, the potential for income relative to the overhead cost is a good value.
You do not need to be a programmer to use any of these things; but being a programmer exponentially adds to your capabilities.
Its a lot of free infrastructure and return value, at not a lot of cost -- granted, it is because google gets to know so much information in the process as well.
There's plenty you can pay for, but if you know what you are doing you can largely get exactly what you want for minimal cost.
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